Blink49 Studios Partners with Vanguarde Artists Management and Vanguarde Pictures to Launch First-Of-Its-Kind Joint Venture in Canada

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Toronto, ON – Nov. 16, 2022 – Blink49 Studios, backed by FIFTH SEASON (formerly known as Endeavor Content) and Canada’s leading representation company, Vanguarde Artists Management have partnered to launch a joint venture to develop and produce content for the global market.

In a first-of-its-kind deal in Canada, the joint venture brings together Vanguarde’s access to creative talent and IP to develop and produce original projects with Blink49’s world-class studio, production and distribution infrastructure. Under the joint venture, Blink49 will also provide development funding to build a slate of projects with Vanguarde and its clients. Blink49 and Vanguarde will serve as co-producers on all projects developed and produced through the deal, with FIFTH SEASON having a first look on international distribution rights.  

The announcement comes after Vanguarde recently tapped award-winning playwright and television creator/showrunner Adam Pettle as in-house Executive Producer of its newly formed content label Vanguarde Pictures. Alongside Co-Heads Tina Horwitz and Jay Horwitz, Pettle will develop scripted content for podcast, broadcast, cable, premium cable, and streaming services under the new banner.

“We’re so thrilled to be embarking on this exciting venture with Tina and Jay and the team at Vanguarde,” said John Morayniss, CEO, Blink49 Studios. “With a stellar client roster and a thoughtful, strategic and creative approach to supporting their clients, Vanguarde is the perfect partner for this joint venture that will provide development funding and studio support for a slate of projects that we will bring to a global market. And, with the launch of Vanguarde Pictures with Adam Pettle joining as an executive producer, this joint venture is set up to be prolific.”

“We are very excited to be working with John and the incredible team at Blink49 in this new venture.  From our initial discussions to now, we’ve found a common cause in our approach and desire to establish and support opportunities for Canadian creative talent on a larger platform,” said Tina Horwitz and Jay Horwitz, Co-Heads of Vanguarde Artists Management. “This partnership enables us access to Blink49’s considerable studio infrastructure as well as the wealth of knowledge and global reach that John and his team bring to the table. Of course, we’ll continue to work with our key third-party producers and production company collaborators to always seek the best-aligned opportunities for our clients and their projects.” 

Blink49 Studios is a content venture with FIFTH SEASON as its anchor investor and lead strategic partner. Focusing heavily on a creative-first approach, Blink49 Studios is dedicated to partnering with best-in-class writers, creators and producers, as well as actively pursuing IP in Canada and throughout the world. The indie studio is committed to applying significant resources to support new and diverse Canadian voices. 


Co-founded in 2021 by industry veterans CEO John Morayniss, Non-Executive Vice Chair Patrice Theroux, COO Jeff Lynas and CFO Nelson Kuo-Lee, Blink49 Studios is a full-service indie studio focused on the development, production, and monetization of premium scripted and unscripted content for a global market. Headquartered in Toronto with offices in Los Angeles, Blink49 Studios was formed in partnership with its anchor investor and lead strategic partner FIFTH SEASON (formerly Endeavor Content). With a combined experience of innovative deal-making and strong relationships in the creative community, Blink49 Studios takes a content-first approach by partnering with best-in-class writers, creators, producers, and talent as well as supporting new and diverse voices.  


Tina Horwitz (Co-Head/Manager) founded Vanguarde in 2002 and has established a tradition among the company’s representatives including Jay Horwitz (Co-Head/Manager), Amy Stulberg (SVP/Manager), Adam Pettle (Executive Producer) and Nikki Kipp (Agent) of thoughtful, caring, and intelligent representation of Canada’s most sought-after showrunners, screenwriters, directors, cinematographers, line producers, editors, production designers, and composers. With a select roster, extensive producer and broadcaster relationships across Canada, and strategic alliances internationally, Vanguarde is uniquely positioned to build, grow, and individually shape each of their clients’ careers.  The Vanguarde team prides itself on representing artists at all stages of their career from emerging to veteran and everything in between.


FIFTH SEASON is a global leader in the creation, production, and distribution of feature films and premium television series. Known for producing and distributing award-winning content that engages audiences and moves culture, the studio’s film titles include the multi-Oscar-nominated THE LOST DAUGHTER from Maggie Gyllenhaal, Michael Bay’s AMBULANCE, Destin Daniel Cretton’s JUST MERCY, the BOOK CLUB franchise, and recent Sundance Film Festival Audience Award winner CHA CHA REAL SMOOTH. The studio produces premium TV series, including the 14 Emmy-nominated Severance, See and Truth Be Told for Apple TV+, Wolf Like Me for Peacock, Life & BethNine Perfect Strangers, and McCartney 3, 2, 1 for Hulu, Tokyo Vice for HBO Max, and Scenes From A Marriage for HBO. FIFTH SEASON also handles global distribution for dozens of hit series in addition to its own studio productions, including Killing Eve, The Morning ShowNormal People, and The Night Manager.